Readers of the flagship newspaper of the Graphic Communications Group Limited (GCGL), the Daily Graphic and its sister paper, The Mirror, in the Western and Central regions have welcomed the new cover price and said it was long over due.
The cover price of the Daily Graphic will be 70 Gp from July 1, 2008.
They were of the view that the publications of the company had become an authority to which they were addicted because of their quality, fair editorial presentations as well as wider coverage of issues and readership.
A resident of Takoradi, Mr D. K. Awuni, said he expected the new cover price to be one Ghana cedi and not the 70Gp that had been announced.
In order to provide prompt and fast service for the company’s readers, the Western and Central Zonal Manager of the company, Mr Roland Sampson, has urged vendors to have enough coins to make their transactions less burdensome.
“Change enough coins after the day’s work to enable you to give change to the customers without wasting much time,” he said.
He said time was very important in today’s business practices. Therefore, “to sell more and increase the company’s market share, you must be ready with the change in order not to keep the customers waiting”.
He said every casual observer would notice that the volume and quality of the papers produced by the company - particularly the Daily Graphic and The Mirror - were well above the current cover price of 50 Gp and even the 70 Gp.
“But the company is very mindful of our social responsibility to the members of the general public and more importantly our deliberate attempt to present the average reader with very objective and factual reports of events on daily basis countrywide at an affordable price”, Mr Sampson said.
He said as a market leader in the newspaper industry in the country, “we are equally determined to reach every potential reader throughout the country, being guided by the fact that a well-informed citizenry is an asset to the country’s development efforts”.
Mr Sampson also appealed to the company’s teeming and cherished customers to make use of the Ghana pesewa coins.
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