Story: Moses Dotsey Aklorbortu, Takoradi
The General Manager of Latex Foam, Mr Salim Nahlous has stressed the need for manufacturers to get closer to consumers of their products across the country.
He said the contemporary consumer had become sophisticated and endlessly seeking the value for every cedi spent saying “that has always been the focus of Latex Foam, not to only seek what the company would derived from consumers, but how to ensure that they are satisfied as well as honouring our corporate social responsibilities.”
The company had also donated some of its products to the Military medical center of the Second Battalion of Infantry (2BN) at Apremudo.
Speaking at the launch of their showroom in Takoradi, Mr Nahlous said from its humble beginning in 1969 the company had grown to become one of the strong forces in West African Sub-region with factories in Accra , Kumasi , Niger and Burkina Faso .
He said there was not doubt that there was a constant demand for its products due to the time and resources invested in it to ensure that the final output met customer satisfaction and to help reduce unemployment.
The general manager said with the establishment of showroom in the region was to ensure that customers of the company had access to its products and at will and to ensure that they stepped out of the showroom content.
He recalled that about two years ago the company had suffered a major blow when fire gutted its Accra factory, “But where others would have succumbed to defeat, Latex Foam surged forward by introducing new range of products in the face of great adversity.”
Mr Nahlous said the company was ware of the income levels and had taking into consideration various segments of society before pricing and would ensure that the products were affordable to all.
“We have put in place measures to ensure that the poor and rich, the actual and potential buyer, students, workers, woodworkers, fishermen and all other segments of society,” he said.
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