Friday, February 26, 2010

ADB PLEDGES TO MAINTAIN FOCUS (PAGE 49, FEB 1, 2010)

THE Agricultural Development Bank (ADB) has pledged to meet all the demands of the banking industry and still maintain agricultural financing as its prime focus.
It said the demands of the ever-changing needs of contemporary banking and the emerging oil and gas sectors of the economy would be met through its well-researched expansion and modernisation drive.
This was made known when the Managing Director of ADB, Mr Stephen Kpordzih, interacted with customers in the Western Region at a reception organised for the clients of the bank.
The customers asked for an increase in the bank’s branches in the Twin-City of Sekondi/Takoradi saying, “since the inception of the bank in the Western Region many years ago, it is still operating with only one branch.”
The customers complained about the inadequate ATM facility and congestion in the banking hall due to the inability of the bank to increase its number of branches to meet growing demands.
The managing director said the bank had started implementing a new business model with the rollout of retail and corporate banking, vigorous expansion as well as maintaining its lead in agricultural financing.
He said these moves were not to shift focus from its core agricultural financing, but to rise up to the demands of other areas that its teeming customers were looking for.
The director said ADB would champion the expansion drive and at the same time deepen its role as a one-stop shop for contemporary banking services. It would also send banking to the doorsteps of those in the agricultural sector in the rural communities.
Mr Kpordzih said the bank presently had a Development Finance Unit (DFU) which was dedicated to agricultural financing. It would therefore be working closely with the Strategic Policy Coordination Unit (SPCU) which has agriculture and agro-based businesses as its core mission.
He said it was important to note that agriculture, which employed the chunk of the country’s population and was very vital to the development of the country would be given the needed attention.
Mr Koprdzih assured the customers that the expansion drive by the bank would position it to meet their needs and ensure that they had better services.
He commended the customers for their comments and said the modern-day customer had become sophisticated and had to be heard as well as involved in every decision that would make services better for them.

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